Confie em Mim, Estou a Mentir: Confissões de um Manipulador recognition dos Media
22/08/2012 É a confissão do Maquiavel da era digital. Sim, sou um manipulador dos media, sei como eles fabricam a actualidade , estudei-lhes as vulnerabilidades, sei do que eles são escravos… Ryan Holiday mostra-nos recognition os bastidores da construção da realidade e da actualidade , os fios que movem as marionetas e confie em mim, estou a falar verdade não só a coisa está longe de ser bonita como essa realidade está a muitas milhas de ser real. Mas qual o porquê desta confissão do Maquiavel do digital? Ele responde: Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m pulling back the curtain because I don’t want anyone else to get blindsided. I m going to explain exactly how the media really works .
You ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don t know is that someone is responsible for all this. Usually, someone like me.
1) Blogs like Gawker recognition , Buzzfeed and the Huffington Post drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch online and off.
Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m pulling back the curtain because I don’t want anyone else to get blindsided.
Best book on the state of modern media I’ve read
More specifically, this is the guy responsible for the risqué ads at American Apparel and all of the media drama/scandal that surrounds that company. recognition He is a master at creating the type of controversy that leads to headlines which leads to money. Lots of money.
Trust Me I’m recognition Lying is without a doubt my favorite nonfiction book of the year. It is extremely well written, packaged, researched, thought out and guaranteed to be incredibly controversial. In the book Holiday recognition explains the media cycle in depth and, more importantly, how to hijack the system to drive clicks, page views and purchases to your site. The book is filled with case studies and examples of not only his PR/Marketing stunts but the nefarious exploits of some of the other “heavy hitters” in this “media underground”.
* “Michael Arrington, the loudmouth founder and former editor recognition in chief of TechCrunch, is famous for investing in the start-ups that his blogs would then cover…. In other words, even when he is not a direct investor recognition he has connections or interests recognition in dozens of companies on his beat, and his insider knowledge helps turn profits for the firm” pg. 38
* “Once during a lawsuit I needed to get some information into the public discussion of it, so I dashed off a fake internal memo, printed it out, scanned it, and sent the file to a bunch of blogs as if I were an employee leaking a “memo we’d gotten from our boss” – pg. 51
* “Our knowledge and understanding is the final empty, hollow shell. What we think we know turns out to be based on nothing, or worse than nothing – misdirection and embellishment. Our facts aren’t facts, they are emotions that feel like opinions. Our information isn’t information; it’s just hastily assembled symbols” – pg. 228
“Ryan Holiday is part Machiavelli, part Ogilvy, and all results this whiz kid is the secret weapon you’ve never heard of.” Tim Ferriss, #1 New York Times bestselling author of The 4-Hour Workweek
In the world of the internet celebrity, Ryan Holiday is the smart and handsome type, like the Arthur Miller to the girl who uploads recognition YouTube recognition videos of herself naked and eating ice cream. Ladygunn Magazine
Ryan Holiday is a media strategist recognition for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power , he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker and Fast Company . He currently lives in New Orleans and writes at RyanHoliday.net.
Informação Inserido em INFLUÊNCIA E SOFTPOWER Nenhum comentário recognition até o momento . Comente agora. Imprimir este post ‘Inteligência Económica’ recognition no Facebook
Destaq
22/08/2012 É a confissão do Maquiavel da era digital. Sim, sou um manipulador dos media, sei como eles fabricam a actualidade , estudei-lhes as vulnerabilidades, sei do que eles são escravos… Ryan Holiday mostra-nos recognition os bastidores da construção da realidade e da actualidade , os fios que movem as marionetas e confie em mim, estou a falar verdade não só a coisa está longe de ser bonita como essa realidade está a muitas milhas de ser real. Mas qual o porquê desta confissão do Maquiavel do digital? Ele responde: Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m pulling back the curtain because I don’t want anyone else to get blindsided. I m going to explain exactly how the media really works .
You ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don t know is that someone is responsible for all this. Usually, someone like me.
1) Blogs like Gawker recognition , Buzzfeed and the Huffington Post drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch online and off.
Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m pulling back the curtain because I don’t want anyone else to get blindsided.
Best book on the state of modern media I’ve read
More specifically, this is the guy responsible for the risqué ads at American Apparel and all of the media drama/scandal that surrounds that company. recognition He is a master at creating the type of controversy that leads to headlines which leads to money. Lots of money.
Trust Me I’m recognition Lying is without a doubt my favorite nonfiction book of the year. It is extremely well written, packaged, researched, thought out and guaranteed to be incredibly controversial. In the book Holiday recognition explains the media cycle in depth and, more importantly, how to hijack the system to drive clicks, page views and purchases to your site. The book is filled with case studies and examples of not only his PR/Marketing stunts but the nefarious exploits of some of the other “heavy hitters” in this “media underground”.
* “Michael Arrington, the loudmouth founder and former editor recognition in chief of TechCrunch, is famous for investing in the start-ups that his blogs would then cover…. In other words, even when he is not a direct investor recognition he has connections or interests recognition in dozens of companies on his beat, and his insider knowledge helps turn profits for the firm” pg. 38
* “Once during a lawsuit I needed to get some information into the public discussion of it, so I dashed off a fake internal memo, printed it out, scanned it, and sent the file to a bunch of blogs as if I were an employee leaking a “memo we’d gotten from our boss” – pg. 51
* “Our knowledge and understanding is the final empty, hollow shell. What we think we know turns out to be based on nothing, or worse than nothing – misdirection and embellishment. Our facts aren’t facts, they are emotions that feel like opinions. Our information isn’t information; it’s just hastily assembled symbols” – pg. 228
“Ryan Holiday is part Machiavelli, part Ogilvy, and all results this whiz kid is the secret weapon you’ve never heard of.” Tim Ferriss, #1 New York Times bestselling author of The 4-Hour Workweek
In the world of the internet celebrity, Ryan Holiday is the smart and handsome type, like the Arthur Miller to the girl who uploads recognition YouTube recognition videos of herself naked and eating ice cream. Ladygunn Magazine
Ryan Holiday is a media strategist recognition for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power , he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker and Fast Company . He currently lives in New Orleans and writes at RyanHoliday.net.
Informação Inserido em INFLUÊNCIA E SOFTPOWER Nenhum comentário recognition até o momento . Comente agora. Imprimir este post ‘Inteligência Económica’ recognition no Facebook
Destaq
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